In this fascinating ‘rant’ on corporate giants such as Apple, Google, Facebook and Amazon, Scott Galloway brings forth a unique perspective. A Marketing Professor at NYU, Scott explains that all the above corporations have succeeded in manipulating our various senses to achieve success.
The combined market capitalization of Amazon, Apple, Facebook and Google is now equivalent to the GDP of India. How did these four companies come to infiltrate our lives so completely? In a spectacular rant, Scott Galloway shares insights and eye-opening stats about their dominance and motivation—and what happens when a society prizes shareholder value over everything else.
“One in six queries presented to Google have never been asked before in the history of mankind. What priest, teacher, rabbi, scholar, mentor, boss has so much credibility that one in six questions posed to that person have never been asked before?” says Scott, as he brings forth this amongst many fascinating facts about these companies and their impact on today’s world.