Search Engine Optimisation could turn out to be quite a time taking process if not done in a systematic way. From link building to checking keyword performances, every stage is very crucial to the whole process. Below are some of the most useful tools that can assist you in optimizing better.
1. SMALL SEO TOOL
One of the best tools to take care of all content requirements, Small SEO tools provides various services like plagiarism checker, reverse image search, article rewriter, grammar checker, backlink maker, etc.
2. GOOGLE ANALYTICS
This is a must have for any Digital Marketer if you are planning to understand and implement any further strategies to grow your website. Google Analytics provides you with all the data related to traffic, keywords, page performance, website, etc. This, in turn, helps us with devising our SEO and content marketing strategies.
3. SCREAMING FROG SPIDER SEO TOOL
A pretty handy tool to use for all the SEO purposes of your website, screaming spider frog SEO tool helps you to do a quick audit of your website and comes up with all the recommendations regarding broken links, keywords, XML sitemaps, google analytics, metadata and so on.
4. BING WEBMASTER TOOL
Google and Bing contribute to 90+% of the entire web traffic. Often people tend to ignore Bing webmaster tools for crawling purposes. However, just like Google, crawling your website using Bing tools can help in generating great traffic.
And, as they say, it is better to be safe than sorry. A number of digital marketers use various tactics to generate views from Bing. So, ignore it at your own peril.
5. SEO TOOLBOX
An all in one toolbox for your SEO need, Seer’s SEO toolbox helps you with all the data and analytics relating to your website. The tool is especially helpful for marketers with no knowledge of coding as all the data pulling and analytics can be done with the help of spreadsheets.
6. OPEN SITE EXPLORER
Open Site Explorer by Moz helps you with one of the most crucial aspects of SEO – link building. This tool helps you with all the link building related functions like searching for opportunities for link building, repairing broken links and researching links.
One of the best ways of attracting users to your website is understanding your niche audience and targeting them in ways that would create the highest impact. A creative way of calculating keywords performance, Mozcast evaluates the keyword’s metrics in your respective niches and comes up with results that can help us devise our keyword strategies. It gives us results like top 10 keywords, most targeted keywords, etc.
8. SEARCH CONSOLE
A great way of checking your website’s metrics, Google’s search console helps us in understanding the traffic patterns, keyword performance, and any kinds of errors with our websites. This, in turn, helps us in optimizing our website better.
A great way of understanding link's performance on your website, Xenu’s Link Sleuth highlights all the broken links on your websites and generates a report on the links which in turn helps you to repair or remove the broken ones. This helps us to better our website’s performance.