Social Media over the years has become the go-to platform for companies for a number of reasons. Whether it is to launch an upcoming product or provide a quick resolution to a disgruntled client, everything is happening on Social Media. Needless to say, the companies are spending a fortune on their Social Media marketing strategies and online branding exercises.
However, despite having a great social media team and access to all the great tools in the market, a lot of businesses fail to realise their goals by a long shot. One of the main reasons for this is that although the companies have joined the social media bandwagon and are going in full throttle on their marketing campaigns, they are not utilising the social media platforms correctly. In short, a number of companies are channelling their energies in the wrong direction.
Each of the social media platforms have got their own merits and must be used for a specific purpose by a specific industry. For example, if you are a local flower seller, targeting your resources towards platforms like Pinterest or Facebook might yield better results than going after LinkedIn.
Let us look into some of these Social Media platforms and see what kind of stuff yields better results on them.
This microblogging site is one of the main targets of businesses when it comes to their digital marketing campaigns. As per research by Quicksprout nearly 53 % of businesses in the information and communication sector reported success and a great conversion rate when it came to their outreach. This means if you are a B2B organisation, news portal, a blog or a course-based company, Twitter is where it is at.
One of the most popular websites with billion-plus monthly active users, Facebook has yielded positive results for a number of B2C organisations and Tech firms. Photos account for 93% of the most engaging posts on Facebook. Also, whether you are a start-up or an established brand do consider going aggressive with your coupon and promotional offers on Facebook as 35% of users revealed that they go on Facebook to compete in contests and 42 % revealed that they do so to acquire some coupon codes.
B2B, Technology and Entrepreneurship are some of the evergreen trends on LinkedIn. So, if you are into any of the above industries or niches, this is the place to be. It has been reported that 65% of B2B companies have acquired a customer through LinkedIn. Also, needless to say, that if you are into recruitment and human resources business, stick to LinkedIn and don’t wander off to Facebook.
Again, just like Twitter, Information and communications sells best on YouTube. E-commerce is another industry which can extract the best out of this platform. 57% of the consumers say that it helps them to make a purchase decision after watching a demo of it on YouTube. So, if you are a B2C organisation, you know what to do.